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Yakult
Content & Strategy
Branding Strategy, Social Media Strategy, Creative Concept, Copywriting, Editing, Proofreading
Location
Singapore
Role
Lead Creative
If watching kids’ shows counts as work, then this was my peak productivity era.
Insight: Parents look for healthy choices; kids look for anything that feels like a reward. Yakult sits perfectly in the overlap.
Led concept development, campaign line, social content, activations, merchandise, and full rollout across platforms. Media shows clips of the animation ad and some social branding.
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