Pure Sex Website

Is punk really dead?

The guys behind the revival of the iconic 80s punk brand, Pure Sex England, wanted to build a digital space that retained the energy of those times while embodying the current times.

I built a digital experience inspired by vintage punk magazines and BOY LONDON catalogues — translating their raw, archival energy into a contemporary layout. The site blends nostalgia with modern functionality, featuring elements like a permanent sidebar menu to echo the brand’s rebellious, non-conforming roots.