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75-RC Fall/Winter 2025

Creative Direction

Fashion Campaign

Location

London

Role

Creative Director and Stylist and Movement Director

Creative direction, production, movement direction and styling for 75-RC’s FW25 campaign “Loiter State.”

A study of underground youth energy: kids wandering, lingering, existing. Cool greens, muted palettes, minimal silhouettes. I shaped the concept, curated the aesthetic, and produced the full shoot.

Creative direction & styling: Talia Voon
Photography: Yan Xinyuan
Models: Teddy Watson, Isabel Ulatowski, Juno Jung

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