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75-RC

Content & Strategy

Social Branding (Brand Voice, Social & Content Strategy, Digital Copy)

Location

London

Role

Lead Creative and Social Strategist

Branding and digital direction for 75-RC, a fashion label rooted in underground culture.

I redefined the brand’s digital identity, from tone of voice and visual language to social strategy and website presence. Selected work includes a full social refresh across Instagram and TikTok, plus a campaign of AI-driven videos exploring the brand’s raw, subcultural edge.

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